The relationship between the 4ps marketing mix of Melaka duck tour towards domestic tourist satisfaction / Nur Aini Mohamed Nasir, Siti Naquyah Ramli and Wan Nur Asyikin Wan Azmi
Customer satisfaction is one of the most important aspect in delivery the services towards the customers. The study focuses on the most attributes marketing mix towards the tourist's satisfactions. This aim of this study is to determine the most attributes marketing mix and the customer satisfa...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60678/1/60678.pdf https://ir.uitm.edu.my/id/eprint/60678/ |
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