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Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef

Problem stated that there's a lot of fuel station around Kota Kinabalu and we don't know which petrol station (Brand) the customer would consume. Several factors that can influence these consumers to purchase fuel are because of the location, brand equity, and the marketing approach. This...

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Main Author: Jozef, Ivan Armand
Format: Student Project
Language:English
Published: 2013
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/84973/1/84973.pdf
https://ir.uitm.edu.my/id/eprint/84973/
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spelling my.uitm.ir.849732023-09-29T04:06:15Z https://ir.uitm.edu.my/id/eprint/84973/ Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef Jozef, Ivan Armand Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Problem stated that there's a lot of fuel station around Kota Kinabalu and we don't know which petrol station (Brand) the customer would consume. Several factors that can influence these consumers to purchase fuel are because of the location, brand equity, and the marketing approach. This research is focusing on determining the factors that affect consumer's preferences for petrol/gas between PETRONAS or SHELL in Kota Kinabalu. Based from the literature review, three independent variables had been identified and analyzed which brings to a conclusion of the 'Consumer's Preferences, either PETRONAS or SHELL highly affecting the respondents' decision to purchase. There are also several recommendations provided for the PETRONAS team and others. 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/84973/1/84973.pdf Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef. (2013) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Jozef, Ivan Armand
Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef
description Problem stated that there's a lot of fuel station around Kota Kinabalu and we don't know which petrol station (Brand) the customer would consume. Several factors that can influence these consumers to purchase fuel are because of the location, brand equity, and the marketing approach. This research is focusing on determining the factors that affect consumer's preferences for petrol/gas between PETRONAS or SHELL in Kota Kinabalu. Based from the literature review, three independent variables had been identified and analyzed which brings to a conclusion of the 'Consumer's Preferences, either PETRONAS or SHELL highly affecting the respondents' decision to purchase. There are also several recommendations provided for the PETRONAS team and others.
format Student Project
author Jozef, Ivan Armand
author_facet Jozef, Ivan Armand
author_sort Jozef, Ivan Armand
title Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef
title_short Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef
title_full Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef
title_fullStr Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef
title_full_unstemmed Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef
title_sort factors that affect consumer's preferences for petrol/gas between petronas and shell in kota kinabalu / ivan armand jozef
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/84973/1/84973.pdf
https://ir.uitm.edu.my/id/eprint/84973/
_version_ 1779442790727417856
score 13.211869

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