Factors that affect consumer's preferences for petrol/gas between PETRONAS and SHELL in Kota Kinabalu / Ivan Armand Jozef
Problem stated that there's a lot of fuel station around Kota Kinabalu and we don't know which petrol station (Brand) the customer would consume. Several factors that can influence these consumers to purchase fuel are because of the location, brand equity, and the marketing approach. This...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/84973/1/84973.pdf https://ir.uitm.edu.my/id/eprint/84973/ |
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