SMS Advertising : Young Working Consumers’ Attitude Towards Receiving SMS Advertising / Faizul Ilham Mohd Nasir
Technological advancements have provided various new mediums for advertising to consumers and have further allowed organizations to better reach consumers with regards to the frequency and impact of advertising. Advertisers have to be more creative in the formulation of advertisements and selection...
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Main Author: | Mohd Nasir, Faizul Ilham |
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Format: | Student Project |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/75057/1/75057.pdf https://ir.uitm.edu.my/id/eprint/75057/ |
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