SMS Advertising : Young Working Consumers’ Attitude Towards Receiving SMS Advertising / Faizul Ilham Mohd Nasir

Technological advancements have provided various new mediums for advertising to consumers and have further allowed organizations to better reach consumers with regards to the frequency and impact of advertising. Advertisers have to be more creative in the formulation of advertisements and selection...

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Bibliographic Details
Main Author: Mohd Nasir, Faizul Ilham
Format: Student Project
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75057/1/75057.pdf
https://ir.uitm.edu.my/id/eprint/75057/
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