Factors influencing purchase intention based on facebook advertising: DAS / Jaslin Md Dahlan ...[et al.]
Nowadays, growth of social media has become significant to customers to make purchasing through Facebook commerce. However, little studies about Facebook commerce in the beauty industry compared to other industries in Malaysia. DAS uses Facebook commerce as a strategy to make transaction with custom...
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| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
UiTM Cawangan Johor
2019
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/38669/1/38669.pdf http://ir.uitm.edu.my/id/eprint/38669/ |
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