Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof
The purpose of this research conduct is to analyse the relationship between pricing, core service failure, attraction by competitors, switching cost and technological change towards customer’s intention to switch their mobile service provider. The objective of this research is to identify factor tha...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/72754/1/72754.pdf https://ir.uitm.edu.my/id/eprint/72754/ |
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