Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof
The purpose of this research conduct is to analyse the relationship between pricing, core service failure, attraction by competitors, switching cost and technological change towards customer’s intention to switch their mobile service provider. The objective of this research is to identify factor tha...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/72754/1/72754.pdf https://ir.uitm.edu.my/id/eprint/72754/ |
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| Summary: | The purpose of this research conduct is to analyse the relationship between pricing, core service failure, attraction by competitors, switching cost and technological change towards customer’s intention to switch their mobile service provider. The objective of this research is to identify factor that make student of Uitm Terengganu, Campus Kuala Terengganu wants to switch their mobile service provider. The researcher have distributed about 320 questionnaire to students of Uitm Terengganu, Campus Kuala Terengganu in order to collect the required data to be analyse in the research.
The research the finding showed that from all the variables that have been tested; technological changes is the most prominent factor that contribute to customer intention to switch because feedback from the questionnaire shows that there are lot of student switch or have the intention to switch because they want the latest technologies. |
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