Staff View: Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof

Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof

The purpose of this research conduct is to analyse the relationship between pricing, core service failure, attraction by competitors, switching cost and technological change towards customer’s intention to switch their mobile service provider. The objective of this research is to identify factor tha...

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Main Authors:	Che Nizan, Nur Syazwani, Yusof, Rosli, Mohd Yusof, Yusrinizam
Format:	Student Project
Language:	English
Published:	2013
Subjects:	Consumer satisfaction Customer services. Customer relations Electronic commerce Performance standards Performance technology Technology. Technological innovations
Online Access:	https://ir.uitm.edu.my/id/eprint/72754/1/72754.pdf https://ir.uitm.edu.my/id/eprint/72754/
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id	my.uitm.ir.72754
record_format	eprints
spelling	my.uitm.ir.727542023-01-18T00:19:18Z https://ir.uitm.edu.my/id/eprint/72754/ Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof Che Nizan, Nur Syazwani Yusof, Rosli Mohd Yusof, Yusrinizam Consumer satisfaction Customer services. Customer relations Electronic commerce Performance standards Performance technology Technology. Technological innovations The purpose of this research conduct is to analyse the relationship between pricing, core service failure, attraction by competitors, switching cost and technological change towards customer’s intention to switch their mobile service provider. The objective of this research is to identify factor that make student of Uitm Terengganu, Campus Kuala Terengganu wants to switch their mobile service provider. The researcher have distributed about 320 questionnaire to students of Uitm Terengganu, Campus Kuala Terengganu in order to collect the required data to be analyse in the research. The research the finding showed that from all the variables that have been tested; technological changes is the most prominent factor that contribute to customer intention to switch because feedback from the questionnaire shows that there are lot of student switch or have the intention to switch because they want the latest technologies. 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72754/1/72754.pdf Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof. (2013) [Student Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumer satisfaction Customer services. Customer relations Electronic commerce Performance standards Performance technology Technology. Technological innovations
spellingShingle	Consumer satisfaction Customer services. Customer relations Electronic commerce Performance standards Performance technology Technology. Technological innovations Che Nizan, Nur Syazwani Yusof, Rosli Mohd Yusof, Yusrinizam Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof
description	The purpose of this research conduct is to analyse the relationship between pricing, core service failure, attraction by competitors, switching cost and technological change towards customer’s intention to switch their mobile service provider. The objective of this research is to identify factor that make student of Uitm Terengganu, Campus Kuala Terengganu wants to switch their mobile service provider. The researcher have distributed about 320 questionnaire to students of Uitm Terengganu, Campus Kuala Terengganu in order to collect the required data to be analyse in the research. The research the finding showed that from all the variables that have been tested; technological changes is the most prominent factor that contribute to customer intention to switch because feedback from the questionnaire shows that there are lot of student switch or have the intention to switch because they want the latest technologies.
format	Student Project
author	Che Nizan, Nur Syazwani Yusof, Rosli Mohd Yusof, Yusrinizam
author_facet	Che Nizan, Nur Syazwani Yusof, Rosli Mohd Yusof, Yusrinizam
author_sort	Che Nizan, Nur Syazwani
title	Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof
title_short	Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof
title_full	Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof
title_fullStr	Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof
title_full_unstemmed	Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof
title_sort	factors contributing to customers intention to switch mobile service provider: case of universiti teknologi mara (uitm) kuala terengganu / nur syazwani che nizan, rosli yusof and yusrinizam mohd yusof
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/72754/1/72754.pdf https://ir.uitm.edu.my/id/eprint/72754/
_version_	1755876072113569792
score	13.211869

Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof

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