The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris
This study is focusing on the acceptance of mobile marketing towards customer based in Kota Kinabalu City. The objectives of the study are to measure the acceptance and level of acceptance using mobile application by flymas.mobi. Since, MAS is expanding their marketing strategy, researcher wants to...
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| Format: | Student Project |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/72072/1/72072.pdf https://ir.uitm.edu.my/id/eprint/72072/ |
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