The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris
This study is focusing on the acceptance of mobile marketing towards customer based in Kota Kinabalu City. The objectives of the study are to measure the acceptance and level of acceptance using mobile application by flymas.mobi. Since, MAS is expanding their marketing strategy, researcher wants to...
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| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/72072/1/72072.pdf https://ir.uitm.edu.my/id/eprint/72072/ |
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my.uitm.ir.720722022-12-28T04:14:45Z https://ir.uitm.edu.my/id/eprint/72072/ The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris Harris, Dayang Intan Shaherah Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation Global environmental change Study and teaching. Research Public buildings Commercial buildings Shopping arcades. Shopping centers. Shopping malls Office buildings. Skyscrapers Hotels. Inns. Hotel lobbies. Youth hostels City planning. Regional planning Production of electricity by direct energy conversion Telecommunication Cell phones Electronics Applications of electronics Information display systems This study is focusing on the acceptance of mobile marketing towards customer based in Kota Kinabalu City. The objectives of the study are to measure the acceptance and level of acceptance using mobile application by flymas.mobi. Since, MAS is expanding their marketing strategy, researcher wants to determine the variables that affect the acceptance of the mobile marketing towards customer. When the researcher have the data from answered questionnaire, it will be measured by SPSS (Statistical Package for Social Science) and to be transferred to tables and charts to get better understanding. 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72072/1/72072.pdf The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris. (2011) [Student Project] (Unpublished) |
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Universiti Teknologi Mara |
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Malaysia |
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Universiti Teknologi Mara |
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| language |
English |
| topic |
Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation Global environmental change Study and teaching. Research Public buildings Commercial buildings Shopping arcades. Shopping centers. Shopping malls Office buildings. Skyscrapers Hotels. Inns. Hotel lobbies. Youth hostels City planning. Regional planning Production of electricity by direct energy conversion Telecommunication Cell phones Electronics Applications of electronics Information display systems |
| spellingShingle |
Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation Global environmental change Study and teaching. Research Public buildings Commercial buildings Shopping arcades. Shopping centers. Shopping malls Office buildings. Skyscrapers Hotels. Inns. Hotel lobbies. Youth hostels City planning. Regional planning Production of electricity by direct energy conversion Telecommunication Cell phones Electronics Applications of electronics Information display systems Harris, Dayang Intan Shaherah The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris |
| description |
This study is focusing on the acceptance of mobile marketing towards customer based in Kota Kinabalu City. The objectives of the study are to measure the acceptance and level of acceptance using mobile application by flymas.mobi. Since, MAS is expanding their marketing strategy, researcher wants to determine the variables that affect the acceptance of the mobile marketing towards customer. When the researcher have the data from answered questionnaire, it will be measured by SPSS (Statistical Package for Social Science) and to be transferred to tables and charts to get better understanding. |
| format |
Student Project |
| author |
Harris, Dayang Intan Shaherah |
| author_facet |
Harris, Dayang Intan Shaherah |
| author_sort |
Harris, Dayang Intan Shaherah |
| title |
The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris |
| title_short |
The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris |
| title_full |
The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris |
| title_fullStr |
The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris |
| title_full_unstemmed |
The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris |
| title_sort |
acceptance of flymas.mobi among the citizen of kota kinabalu city / dayang intan shaherah harris |
| publishDate |
2011 |
| url |
https://ir.uitm.edu.my/id/eprint/72072/1/72072.pdf https://ir.uitm.edu.my/id/eprint/72072/ |
| _version_ |
1753791932209823744 |
| score |
13.211869 |