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The acceptance of flymas.mobi among the citizen of Kota Kinabalu City / Dayang Intan Shaherah Harris

This study is focusing on the acceptance of mobile marketing towards customer based in Kota Kinabalu City. The objectives of the study are to measure the acceptance and level of acceptance using mobile application by flymas.mobi. Since, MAS is expanding their marketing strategy, researcher wants to...

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Bibliographic Details
Main Author: Harris, Dayang Intan Shaherah
Format: Student Project
Language:English
Published: 2011
Subjects:
Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation
Global environmental change
Study and teaching. Research
Public buildings
Commercial buildings
Shopping arcades. Shopping centers. Shopping malls
Office buildings. Skyscrapers
Hotels. Inns. Hotel lobbies. Youth hostels
City planning. Regional planning
Production of electricity by direct energy conversion
Telecommunication
Cell phones
Electronics
Applications of electronics
Information display systems
Online Access:https://ir.uitm.edu.my/id/eprint/72072/1/72072.pdf
https://ir.uitm.edu.my/id/eprint/72072/
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Summary:This study is focusing on the acceptance of mobile marketing towards customer based in Kota Kinabalu City. The objectives of the study are to measure the acceptance and level of acceptance using mobile application by flymas.mobi. Since, MAS is expanding their marketing strategy, researcher wants to determine the variables that affect the acceptance of the mobile marketing towards customer. When the researcher have the data from answered questionnaire, it will be measured by SPSS (Statistical Package for Social Science) and to be transferred to tables and charts to get better understanding.

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