Staff View: The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin

The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin

This is an exploratory research design conducted to identify the impact of marketing mix on consumers' selection towards bath soap preferences among female consumers in Sepanggar, Kota Kinabalu. 100 of respondents selected to collect the data required. As the bath soap brand is concious and dif...

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Main Author:	Saripin, Nur Azimah
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/72014/1/72014.pdf https://ir.uitm.edu.my/id/eprint/72014/
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id	my.uitm.ir.72014
record_format	eprints
spelling	my.uitm.ir.720142022-12-27T06:19:22Z https://ir.uitm.edu.my/id/eprint/72014/ The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin Saripin, Nur Azimah Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This is an exploratory research design conducted to identify the impact of marketing mix on consumers' selection towards bath soap preferences among female consumers in Sepanggar, Kota Kinabalu. 100 of respondents selected to collect the data required. As the bath soap brand is concious and difficult to be predict, this study want to identify the most factors that impact on consumers' selection among the 4P's. Besides that, the researcher want to identify the relationship between the respondent's demographical factors and the element of marketing mix. The data collected through structured questionaires and have been interpreted by a statistical analysis software of SPSS. This study will beneficial to future reseacher and companies that interested entering especially in the bath soap's local market. It will help to have better understanding on the impact of marketing mix on consumers' selection especially on low involvement products. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/72014/1/72014.pdf The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin. (2014) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Saripin, Nur Azimah The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin
description	This is an exploratory research design conducted to identify the impact of marketing mix on consumers' selection towards bath soap preferences among female consumers in Sepanggar, Kota Kinabalu. 100 of respondents selected to collect the data required. As the bath soap brand is concious and difficult to be predict, this study want to identify the most factors that impact on consumers' selection among the 4P's. Besides that, the researcher want to identify the relationship between the respondent's demographical factors and the element of marketing mix. The data collected through structured questionaires and have been interpreted by a statistical analysis software of SPSS. This study will beneficial to future reseacher and companies that interested entering especially in the bath soap's local market. It will help to have better understanding on the impact of marketing mix on consumers' selection especially on low involvement products.
format	Student Project
author	Saripin, Nur Azimah
author_facet	Saripin, Nur Azimah
author_sort	Saripin, Nur Azimah
title	The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin
title_short	The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin
title_full	The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin
title_fullStr	The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin
title_full_unstemmed	The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin
title_sort	impact of marketing mix on consumers selection : a study of bath soap preference / nur azimah saripin
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/72014/1/72014.pdf https://ir.uitm.edu.my/id/eprint/72014/
_version_	1753791923056803840
score	13.211869

The impact of marketing mix on consumers selection : a study of bath soap preference / Nur Azimah Saripin

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