The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.]
Many organisations are forming partnerships to enhance their capabilities to improve product quality, innovation, and market research (Wong et.al 2005). This paper aims to look into how the concept of trust (Benevolence and Credibility) can mediates the relational satisfaction of private higher lear...
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| Main Authors: | , , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/68038/1/68038.pdf https://ir.uitm.edu.my/id/eprint/68038/ |
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