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The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.]

Many organisations are forming partnerships to enhance their capabilities to improve product quality, innovation, and market research (Wong et.al 2005). This paper aims to look into how the concept of trust (Benevolence and Credibility) can mediates the relational satisfaction of private higher lear...

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Main Authors: Zakaria, Zainuddin, Abdul Halim, Muhammad Abi Sofian, Mohd Hussain, Siti Hajar, Kamaludin, Mohd Ariff, Muhamad Yusof, Ahmad Tarmizi
Format: Book Section
Language:English
Published: Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka 2021
Subjects:
Industrial productivity
Organizational behavior. Corporate culture
Organizational effectiveness. Performance measurement
Online Access:https://ir.uitm.edu.my/id/eprint/68038/1/68038.pdf
https://ir.uitm.edu.my/id/eprint/68038/
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spelling my.uitm.ir.680382022-10-31T03:16:27Z https://ir.uitm.edu.my/id/eprint/68038/ The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.] Zakaria, Zainuddin Abdul Halim, Muhammad Abi Sofian Mohd Hussain, Siti Hajar Kamaludin, Mohd Ariff Muhamad Yusof, Ahmad Tarmizi Industrial productivity Organizational behavior. Corporate culture Organizational effectiveness. Performance measurement Many organisations are forming partnerships to enhance their capabilities to improve product quality, innovation, and market research (Wong et.al 2005). This paper aims to look into how the concept of trust (Benevolence and Credibility) can mediates the relational satisfaction of private higher learning institutions (HLI) that forms academic franchise with public universities. Data were collected from decision makers chosen from these private HLIS. We discovered that only the perception of Credibility and not Benevolence mediates the relationship between market orientation and the relational satisfaction experienced by the private higher learning institutions. The conceptual model created through the findings of this paper will help managers of both the public and private higher learning institutions to better understand the role of trust in the collaboration of higher learning institutions. Policy makers, decision makers and education authorities will benefit from this model by considering using credibility as an essential component of policies, rules and regulation in the formation of collaboration in the context of higher education. Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka 2021 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/68038/1/68038.pdf The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.]. (2021) In: RIID 2012: Innovation For Sustainable Growth. Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka, Alor Gajah, Melaka, p. 106. (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Industrial productivity
Organizational behavior. Corporate culture
Organizational effectiveness. Performance measurement
spellingShingle Industrial productivity
Organizational behavior. Corporate culture
Organizational effectiveness. Performance measurement
Zakaria, Zainuddin
Abdul Halim, Muhammad Abi Sofian
Mohd Hussain, Siti Hajar
Kamaludin, Mohd Ariff
Muhamad Yusof, Ahmad Tarmizi
The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.]
description Many organisations are forming partnerships to enhance their capabilities to improve product quality, innovation, and market research (Wong et.al 2005). This paper aims to look into how the concept of trust (Benevolence and Credibility) can mediates the relational satisfaction of private higher learning institutions (HLI) that forms academic franchise with public universities. Data were collected from decision makers chosen from these private HLIS. We discovered that only the perception of Credibility and not Benevolence mediates the relationship between market orientation and the relational satisfaction experienced by the private higher learning institutions. The conceptual model created through the findings of this paper will help managers of both the public and private higher learning institutions to better understand the role of trust in the collaboration of higher learning institutions. Policy makers, decision makers and education authorities will benefit from this model by considering using credibility as an essential component of policies, rules and regulation in the formation of collaboration in the context of higher education.
format Book Section
author Zakaria, Zainuddin
Abdul Halim, Muhammad Abi Sofian
Mohd Hussain, Siti Hajar
Kamaludin, Mohd Ariff
Muhamad Yusof, Ahmad Tarmizi
author_facet Zakaria, Zainuddin
Abdul Halim, Muhammad Abi Sofian
Mohd Hussain, Siti Hajar
Kamaludin, Mohd Ariff
Muhamad Yusof, Ahmad Tarmizi
author_sort Zakaria, Zainuddin
title The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.]
title_short The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.]
title_full The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.]
title_fullStr The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.]
title_full_unstemmed The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.]
title_sort role of trust in mediating the relationship between market orientation and relational satisfaction / dr. zainuddin zakaria … [et al.]
publisher Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/68038/1/68038.pdf
https://ir.uitm.edu.my/id/eprint/68038/
_version_ 1748183976569208832
score 13.211869

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