A study of customer satisfaction in the scope of domestic customer of TNB Pasir Gudang / Ruhaidah Amari
The research undertaken are focus on the satisfaction of domestic customer of Tenaga Nasional Berhad Pasir Gudang. Although Tenaga Nasional Berhad is a monopoly company in generates the electricity to the domestic customer, it is important to measure the customer satisfaction as a yardstick of their...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60387/1/60387.pdf https://ir.uitm.edu.my/id/eprint/60387/ |
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| Summary: | The research undertaken are focus on the satisfaction of domestic customer of Tenaga Nasional Berhad Pasir Gudang. Although Tenaga Nasional Berhad is a monopoly company in generates the electricity to the domestic customer, it is important to measure the customer satisfaction as a yardstick of their performance.
The research takes 200 respondents as a sample of 38 713 population which is 3% of total domestic customer. To measure the customer satisfaction, this research use four variables which is reliability of supply, meter reading and billing system, counter service and complaint handling. Those variables are to identify which factor customer perceive TNB as being deficient, then the research will propose some actions to overcome on the weak areas.
Here, the important results of the findings are highlighted and summarized to get a brief picture of the present perception of the customer. Others are presented more in Chapter 4.
Due to measure reliability of supply, it was found that 45% of the respondent experienced 1-2 times interruption in the past 6 months and 66% of them were satisfied with the speed of restoration taken by TNB Pasir Gudang. Most of the interruptions are due to TNB Pasir Gudang carrying out maintenance work (46%). |
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