The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman
Marketing competencies are “focus point” that funnel peoples’ skills and efforts to make greater effect. Marketing competencies, on an organizational level, are a synergistic blending of the core competencies that the employees bring to work every day. The aim of this study is to explore whether sk...
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2001
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my.uitm.ir.598102022-05-18T04:26:41Z https://ir.uitm.edu.my/id/eprint/59810/ The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman Abdullah @ Ab Rahman, Idayuwati HA Statistics Statistical data HF Commerce Personnel management. Employment management Job satisfaction Employee motivation Marketing competencies are “focus point” that funnel peoples’ skills and efforts to make greater effect. Marketing competencies, on an organizational level, are a synergistic blending of the core competencies that the employees bring to work every day. The aim of this study is to explore whether skilled employees can influenced the marketing competencies. The skilled employees that consists of task handling skills and people handling skills. Based on competencies identified by SCANS that have 5 competency areas and three basic skills have been adopted to develop the questionnaire. This study have came to the outcome that there was s significant relationship between skilled employees and marketing competencies that had been tested using the hypotheses testing. 2001-04 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/59810/1/59810.pdf (2001) The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman. [Student Project] (Submitted) |
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HA Statistics Statistical data HF Commerce Personnel management. Employment management Job satisfaction Employee motivation |
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HA Statistics Statistical data HF Commerce Personnel management. Employment management Job satisfaction Employee motivation Abdullah @ Ab Rahman, Idayuwati The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman |
| description |
Marketing competencies are “focus point” that funnel peoples’ skills and efforts to make greater effect. Marketing competencies, on an organizational level, are a synergistic blending of the core competencies that the employees bring to work every day.
The aim of this study is to explore whether skilled employees can influenced the marketing competencies. The skilled employees that consists of task handling skills and people handling skills. Based on competencies identified by SCANS that have 5 competency areas and three basic skills have been adopted to develop the questionnaire.
This study have came to the outcome that there was s significant relationship between skilled employees and marketing competencies that had been tested using the hypotheses testing. |
| format |
Student Project |
| author |
Abdullah @ Ab Rahman, Idayuwati |
| author_facet |
Abdullah @ Ab Rahman, Idayuwati |
| author_sort |
Abdullah @ Ab Rahman, Idayuwati |
| title |
The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman |
| title_short |
The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman |
| title_full |
The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman |
| title_fullStr |
The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman |
| title_full_unstemmed |
The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman |
| title_sort |
influence of skilled employees towards marketing competencies / idayuwati abdullah @ ab rahman |
| publishDate |
2001 |
| url |
https://ir.uitm.edu.my/id/eprint/59810/1/59810.pdf https://ir.uitm.edu.my/id/eprint/59810/ |
| _version_ |
1734303041943764992 |
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13.211869 |