The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman

Marketing competencies are “focus point” that funnel peoples’ skills and efforts to make greater effect. Marketing competencies, on an organizational level, are a synergistic blending of the core competencies that the employees bring to work every day. The aim of this study is to explore whether sk...

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Bibliographic Details
Main Author: Abdullah @ Ab Rahman, Idayuwati
Format: Student Project
Language:English
Published: 2001
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/59810/1/59810.pdf
https://ir.uitm.edu.my/id/eprint/59810/
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