A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang

In an area of mature and intense competitive pressures, many firm are focusing their efforts on maintaining a loyal customer base. To create a loyal customer, the customer must have awareness on product and very frequently to use it. This will create a loyal customer. If most of the target audience...

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Bibliographic Details
Main Author: Bujang, Zamal
Format: Thesis
Language:English
Published: 1999
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/59022/1/59022.pdf
https://ir.uitm.edu.my/id/eprint/59022/
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