A study on the effectiveness of display at ladies department, Jaya Jusco Bandar Baru, Klang / Mahani Mohamad
Consumer shopping behaviour such as the choice of store is influenced based on how merchandising of a firm's positioning strategy. Merchandise display is an important ingredient creating element where should begin with an understanding of preferences, desires and expectations of the target mark...
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| Format: | Student Project |
| Language: | English |
| Published: |
1997
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| Online Access: | https://ir.uitm.edu.my/id/eprint/47395/1/47395.pdf https://ir.uitm.edu.my/id/eprint/47395/ |
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