The mediating effect of customer satisfaction on the relationship between service quality, relationship quality, relationship quality, perceived value, and perceived price towards repurchase intention in the fast food industry / Fatin Najua Ahmad Fuzir and Mohd Khirzan Badzli A Rahman
Fast food restaurant industry has become a subject to intense competition and rapid growth in Malaysia’s economy. Consequently, repurchase intention become crucial especially in the fast food business, as it relates to company’s profits. Only a few studies in Malaysia were found in the literature, w...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Shah Alam
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/42101/1/42101.pdf http://ir.uitm.edu.my/id/eprint/42101/ http://myjms.mohe.gov.my/index.php/SMRJ/article/view/10564 |
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