Effectiveness of the current promotion strategies on Takaful Hawa Plan: Takaful Malaysia Berhad, Malacca Branch / Norliza Ismail
The major functions of Takaful Malaysia are to provide Islamic insurance to customers either their Muslims or Non-Muslims. With such objectives, Takaful Malaysia is highly determined provided the services in respect of the award cover the issuance of takaful certificate (policy) and the processing o...
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| Format: | Student Project |
| Language: | English |
| Published: |
2004
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| Online Access: | https://ir.uitm.edu.my/id/eprint/74799/2/74799.pdf https://ir.uitm.edu.my/id/eprint/74799/ |
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