Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
The aim of this study was to examine the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. There are five (5) independent variables that been studied, which were health consciousness, the attitude, product info and labeling, food safety concern and perce...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/33196/1/33196.pdf http://ir.uitm.edu.my/id/eprint/33196/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|