Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali

The main purpose of this study is to investigate the factors that contribute to customer dissatisfaction towards MPH Bookstores. This topic was chosen because the researcher wanted to know what are the factors that contributed to customer dissatisfaction especially in retail industry. This study inv...

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Bibliographic Details
Main Author: Mohd Ali, Nurfarahazreen
Format: Student Project
Language:English
Published: 2014
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/35466/1/35466.pdf
http://ir.uitm.edu.my/id/eprint/35466/
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