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Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali

The main purpose of this study is to investigate the factors that contribute to customer dissatisfaction towards MPH Bookstores. This topic was chosen because the researcher wanted to know what are the factors that contributed to customer dissatisfaction especially in retail industry. This study inv...

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Main Author: Mohd Ali, Nurfarahazreen
Format: Student Project
Language:English
Published: 2014
Subjects:
Theory and method of social science statistics
Consumer satisfaction
Retail trade
Online Access:http://ir.uitm.edu.my/id/eprint/35466/1/35466.pdf
http://ir.uitm.edu.my/id/eprint/35466/
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spelling my.uitm.ir.354662020-10-25T13:06:11Z http://ir.uitm.edu.my/id/eprint/35466/ Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali Mohd Ali, Nurfarahazreen Theory and method of social science statistics Consumer satisfaction Retail trade The main purpose of this study is to investigate the factors that contribute to customer dissatisfaction towards MPH Bookstores. This topic was chosen because the researcher wanted to know what are the factors that contributed to customer dissatisfaction especially in retail industry. This study involved four factors that will affect customer dissatisfaction towards retailer which are physical aspect, personal interaction, problem solving and finally company policy. Primary data of this study data gathered from distribution of questionnaire. 132 questionnaires represent 200 sample were distributed to respondents among customer at MPH Bookstores in Mid Valley Megamall within five days. All 132 questionnaires managed to collected and have been analysed using SPSS version 19. Five analysis methods were used including frequency distribution, descriptive statistics, reliability, correlations and also multiple regression analysis. For the findings, all independent variables are significant to customer dissatisfaction towards MPH Bookstores because the p value is less than 0.05. 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/35466/1/35466.pdf Mohd Ali, Nurfarahazreen (2014) Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Theory and method of social science statistics
Consumer satisfaction
Retail trade
spellingShingle Theory and method of social science statistics
Consumer satisfaction
Retail trade
Mohd Ali, Nurfarahazreen
Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali
description The main purpose of this study is to investigate the factors that contribute to customer dissatisfaction towards MPH Bookstores. This topic was chosen because the researcher wanted to know what are the factors that contributed to customer dissatisfaction especially in retail industry. This study involved four factors that will affect customer dissatisfaction towards retailer which are physical aspect, personal interaction, problem solving and finally company policy. Primary data of this study data gathered from distribution of questionnaire. 132 questionnaires represent 200 sample were distributed to respondents among customer at MPH Bookstores in Mid Valley Megamall within five days. All 132 questionnaires managed to collected and have been analysed using SPSS version 19. Five analysis methods were used including frequency distribution, descriptive statistics, reliability, correlations and also multiple regression analysis. For the findings, all independent variables are significant to customer dissatisfaction towards MPH Bookstores because the p value is less than 0.05.
format Student Project
author Mohd Ali, Nurfarahazreen
author_facet Mohd Ali, Nurfarahazreen
author_sort Mohd Ali, Nurfarahazreen
title Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali
title_short Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali
title_full Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali
title_fullStr Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali
title_full_unstemmed Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali
title_sort factors that contribute to customer dissatisfaction towards mph bookstores / nurfarahazreen mohd ali
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/35466/1/35466.pdf
http://ir.uitm.edu.my/id/eprint/35466/
_version_ 1685651303396540416
score 13.211869

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