The moderating effect of gender between customer quality factors and loyalty toward internet service provider in Malaysia / Muhammad Shafiq Harun
Customer’s quality based on commitment, trust, and satisfaction theory can explain and predict the success of a relationship between an internet service provider in Malaysia and its customers, measured in terms of loyalty. This study proposed a model to express the relationship and included gender a...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Monograph |
| اللغة: | English |
| منشور في: |
Bachelor of Science (Hons.) Statistics
2015
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ir.uitm.edu.my/id/eprint/34467/1/34467.pdf https://ir.uitm.edu.my/id/eprint/34467/ |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| الملخص: | Customer’s quality based on commitment, trust, and satisfaction theory can explain and predict the success of a relationship between an internet service provider in Malaysia and its customers, measured in terms of loyalty. This study proposed a model to express the relationship and included gender as a moderator in the relationship. This study also developed a questionnaire to test the structural model and used a sample in Malaysia to check its validity and reliability. Analysis provided strong support for our hypotheses that gender exerted a significant moderating role on our model relationships. The influence of loyalty on commitment, trust and satisfaction was significantly for moderating effect of gender |
|---|