Cover Image

Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof

Agents are employees who act as a representative of the company. However, none of us know the behaviour of agents when they come to approach us or run the product toward the customers. For them, to approach customers is a challenging to them as they need to have high self confident level and the phy...

Full description

Saved in:
Bibliographic Details
Main Author: Mohd Yusof, Nurul Naim
Format: Student Project
Language:English
Published: 2011
Subjects:
Organizational behavior. Corporate culture
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/30483/1/30483.pdf
http://ir.uitm.edu.my/id/eprint/30483/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.30483
record_format eprints
spelling my.uitm.ir.304832020-05-18T03:58:22Z http://ir.uitm.edu.my/id/eprint/30483/ Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof Mohd Yusof, Nurul Naim Organizational behavior. Corporate culture Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Agents are employees who act as a representative of the company. However, none of us know the behaviour of agents when they come to approach us or run the product toward the customers. For them, to approach customers is a challenging to them as they need to have high self confident level and the physical and mental support from various factors. Most important factors is self motivation inside themselves while another support is from the commitment of employers or company towards them. This research was conducted for the purposed to know the behaviour of agents’ prediction on customer-orientation at Ikhlas Consultant and Services (ICS), Bukit Katil Melaka. The main objective of this research was to identify the individual factors of agents’ behaviour towards customers by study the factors of organizational commitment, self-monitoring and intrinsic motivation of agents. The respondent of this study was the agents whose work at the Ikhlas Consultant & Services (ICS). From the questionnaires distributed and the feedback gathered from 50 takaful agents were used to test the hypothesized relationship as well as the frequency of the commitment to the organization. From the findings, the academic and managerial implication of this study is discussed and has been provided with conclusion and recommendation. 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/30483/1/30483.pdf Mohd Yusof, Nurul Naim (2011) Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Organizational behavior. Corporate culture
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Organizational behavior. Corporate culture
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Mohd Yusof, Nurul Naim
Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof
description Agents are employees who act as a representative of the company. However, none of us know the behaviour of agents when they come to approach us or run the product toward the customers. For them, to approach customers is a challenging to them as they need to have high self confident level and the physical and mental support from various factors. Most important factors is self motivation inside themselves while another support is from the commitment of employers or company towards them. This research was conducted for the purposed to know the behaviour of agents’ prediction on customer-orientation at Ikhlas Consultant and Services (ICS), Bukit Katil Melaka. The main objective of this research was to identify the individual factors of agents’ behaviour towards customers by study the factors of organizational commitment, self-monitoring and intrinsic motivation of agents. The respondent of this study was the agents whose work at the Ikhlas Consultant & Services (ICS). From the questionnaires distributed and the feedback gathered from 50 takaful agents were used to test the hypothesized relationship as well as the frequency of the commitment to the organization. From the findings, the academic and managerial implication of this study is discussed and has been provided with conclusion and recommendation.
format Student Project
author Mohd Yusof, Nurul Naim
author_facet Mohd Yusof, Nurul Naim
author_sort Mohd Yusof, Nurul Naim
title Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof
title_short Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof
title_full Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof
title_fullStr Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof
title_full_unstemmed Agents’ factors that predict customer-orientation behaviour at Ikhlas Consultant and Services (ICS), Bukit Katil, Melaka / Nurul Naim Mohd Yusof
title_sort agents’ factors that predict customer-orientation behaviour at ikhlas consultant and services (ics), bukit katil, melaka / nurul naim mohd yusof
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/30483/1/30483.pdf
http://ir.uitm.edu.my/id/eprint/30483/
_version_ 1685650662432440320
score 13.211869

Similar Items