Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah
Grab has become the major player in the Malaysian e-hailing industry and people are looking for alternatives to Grab because they want a cheaper option. However, with the growing presence of Grab in Malaysia, fares will continue to be lower and competition will rise, making it impossible for taxi dr...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | http://ir.uitm.edu.my/id/eprint/28547/1/PPb_NUR%20SYAFATIN%20ABDULLAH%20BM%20M%2019_5.pdf http://ir.uitm.edu.my/id/eprint/28547/ |
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