Staff View: Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah

Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah

Grab has become the major player in the Malaysian e-hailing industry and people are looking for alternatives to Grab because they want a cheaper option. However, with the growing presence of Grab in Malaysia, fares will continue to be lower and competition will rise, making it impossible for taxi dr...

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Main Author:	Abdullah, Nur Syafatin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Service industries Transportation (General works). Communication and traffic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/28547/1/PPb_NUR%20SYAFATIN%20ABDULLAH%20BM%20M%2019_5.pdf http://ir.uitm.edu.my/id/eprint/28547/
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id	my.uitm.ir.28547
record_format	eprints
spelling	my.uitm.ir.285472020-03-09T03:35:17Z http://ir.uitm.edu.my/id/eprint/28547/ Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah Abdullah, Nur Syafatin Service industries Transportation (General works). Communication and traffic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Grab has become the major player in the Malaysian e-hailing industry and people are looking for alternatives to Grab because they want a cheaper option. However, with the growing presence of Grab in Malaysia, fares will continue to be lower and competition will rise, making it impossible for taxi drivers to survive. Therefore, this study seeks to examine factors influencing the intention to use Grab services in Malaysia. The dependent variable in this study was the intention to use Grab services in Malaysia while the independent variables were made up of four variables, namely attitude towards behaviour, subjective norm, perceived behavioural control and perceived ease of use. A total of 200 respondents in Johor Bahru were chosen for this study through a survey questionnaire using convenience sampling method. The Statistical Package for Social Sciences Software (SPSS) was used to key in and analyse all the data obtained. The data was collected in order to make descriptive, correlation and multiple regression analysis. A multiple regression analysis was used to test the relationship among the variables. The result indicates that attitude, perceived behavioural control and perceived ease of use have significant relationship with the intention to use Grab services. The most significant predictor variable of the intention to use Grab services is perceived behavioural control which found that the higher the individual’s perceived behavioural control, the higher the intention to use Grab services. The findings of this study can be very helpful and useful to various parties such as consumers, Grab drivers, businesses as well as government by making Grab services to be more effective and competitive in Malaysia context. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28547/1/PPb_NUR%20SYAFATIN%20ABDULLAH%20BM%20M%2019_5.pdf Abdullah, Nur Syafatin (2019) Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Service industries Transportation (General works). Communication and traffic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Service industries Transportation (General works). Communication and traffic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abdullah, Nur Syafatin Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah
description	Grab has become the major player in the Malaysian e-hailing industry and people are looking for alternatives to Grab because they want a cheaper option. However, with the growing presence of Grab in Malaysia, fares will continue to be lower and competition will rise, making it impossible for taxi drivers to survive. Therefore, this study seeks to examine factors influencing the intention to use Grab services in Malaysia. The dependent variable in this study was the intention to use Grab services in Malaysia while the independent variables were made up of four variables, namely attitude towards behaviour, subjective norm, perceived behavioural control and perceived ease of use. A total of 200 respondents in Johor Bahru were chosen for this study through a survey questionnaire using convenience sampling method. The Statistical Package for Social Sciences Software (SPSS) was used to key in and analyse all the data obtained. The data was collected in order to make descriptive, correlation and multiple regression analysis. A multiple regression analysis was used to test the relationship among the variables. The result indicates that attitude, perceived behavioural control and perceived ease of use have significant relationship with the intention to use Grab services. The most significant predictor variable of the intention to use Grab services is perceived behavioural control which found that the higher the individual’s perceived behavioural control, the higher the intention to use Grab services. The findings of this study can be very helpful and useful to various parties such as consumers, Grab drivers, businesses as well as government by making Grab services to be more effective and competitive in Malaysia context.
format	Student Project
author	Abdullah, Nur Syafatin
author_facet	Abdullah, Nur Syafatin
author_sort	Abdullah, Nur Syafatin
title	Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah
title_short	Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah
title_full	Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah
title_fullStr	Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah
title_full_unstemmed	Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah
title_sort	factors influencing the intention to use grab services in malaysia / nur syafatin abdullah
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/28547/1/PPb_NUR%20SYAFATIN%20ABDULLAH%20BM%20M%2019_5.pdf http://ir.uitm.edu.my/id/eprint/28547/
_version_	1685650429408444416
score	13.211869

Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah

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