Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar
This research is implemented to study about the acceptance towards mobile marketing among Generation Y in Johor Bahru area. The study aimed to identify the major factor that influences the acceptance towards mobile marketing advertisement like entertainment, credibility, informativeness and irritati...
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| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/24645/1/PPb_AINUR%20RAHMAH%20MOHD%20AMIN%20M%20BM%2014_5.pdf http://ir.uitm.edu.my/id/eprint/24645/ |
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