Staff View: A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan

A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan

This thesis report the findings of a study issues concerning the factors influencing potential consumers purchase decision of automobile in Malaysia. There are too many car manufacturer and they compete with each other to improve their products. This study investigated the factors influencing purcha...

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Main Author:	Mazridzuan, Muhammad Arif Azim
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Automobile industry and trade Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/23479/1/PPb_MUHAMMAD%20ARIF%20AZIM%20MAZRIDZUAN%20M%20BM%2018_5.pdf http://ir.uitm.edu.my/id/eprint/23479/
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id	my.uitm.ir.23479
record_format	eprints
spelling	my.uitm.ir.234792019-03-21T02:03:20Z http://ir.uitm.edu.my/id/eprint/23479/ A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan Mazridzuan, Muhammad Arif Azim Automobile industry and trade Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This thesis report the findings of a study issues concerning the factors influencing potential consumers purchase decision of automobile in Malaysia. There are too many car manufacturer and they compete with each other to improve their products. This study investigated the factors influencing purchase decision of automobile in Malaysia and research framework adapted from (Rajput, 2011), (Brown & Carpenter, 2000), (Austin and Dinan, 2005), (Glowa, 2001). This study was developed to investigate the factors influencing purchase decision of automobile in Malaysia. Price, ergonomic features and fuel efficiency are the factors that used to influence potential consumers purchase decision of automobile in Malaysia. Survey was conducted to gather the data and 130 respondents has been answered the questionnaire using online survey. Data analysis was then based on the 130 valid responses. Results show that ergonomic features and fuel efficiency significantly influence the purchase decision while there is no significant relationship with price. The findings would be useful to help manufactures or car makers to improve and upgrade their products. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23479/1/PPb_MUHAMMAD%20ARIF%20AZIM%20MAZRIDZUAN%20M%20BM%2018_5.pdf Mazridzuan, Muhammad Arif Azim (2018) A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Automobile industry and trade Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Automobile industry and trade Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Mazridzuan, Muhammad Arif Azim A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan
description	This thesis report the findings of a study issues concerning the factors influencing potential consumers purchase decision of automobile in Malaysia. There are too many car manufacturer and they compete with each other to improve their products. This study investigated the factors influencing purchase decision of automobile in Malaysia and research framework adapted from (Rajput, 2011), (Brown & Carpenter, 2000), (Austin and Dinan, 2005), (Glowa, 2001). This study was developed to investigate the factors influencing purchase decision of automobile in Malaysia. Price, ergonomic features and fuel efficiency are the factors that used to influence potential consumers purchase decision of automobile in Malaysia. Survey was conducted to gather the data and 130 respondents has been answered the questionnaire using online survey. Data analysis was then based on the 130 valid responses. Results show that ergonomic features and fuel efficiency significantly influence the purchase decision while there is no significant relationship with price. The findings would be useful to help manufactures or car makers to improve and upgrade their products.
format	Student Project
author	Mazridzuan, Muhammad Arif Azim
author_facet	Mazridzuan, Muhammad Arif Azim
author_sort	Mazridzuan, Muhammad Arif Azim
title	A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan
title_short	A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan
title_full	A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan
title_fullStr	A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan
title_full_unstemmed	A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan
title_sort	study on factors influencing potential consumers purchase decision of automobile in malaysia / muhammad arif azim mazridzuan
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/23479/1/PPb_MUHAMMAD%20ARIF%20AZIM%20MAZRIDZUAN%20M%20BM%2018_5.pdf http://ir.uitm.edu.my/id/eprint/23479/
_version_	1685649738086481920
score	13.211869

A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan

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