Cover Image

A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari

The decision by customers to re-purchase from the same service provider depends on their past experiences. Customers' repurchase intent depends on the value obtained in their previous transactions such as appropriate performance criteria (benefits), competition, and cost considerations. Future...

Full description

Saved in:
Bibliographic Details
Main Author: Shaari, Nurasyikin
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/21501/1/PPb_NURASYIKIN%20SHAARI%20M%20BM%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/21501/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.21501
record_format eprints
spelling my.uitm.ir.215012018-11-01T08:59:40Z http://ir.uitm.edu.my/id/eprint/21501/ A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari Shaari, Nurasyikin Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The decision by customers to re-purchase from the same service provider depends on their past experiences. Customers' repurchase intent depends on the value obtained in their previous transactions such as appropriate performance criteria (benefits), competition, and cost considerations. Future purchase intentions also have a relationship with customer satisfaction overall, customers evaluate future purchase intentions based on the value obtained from previous episodes/contacts, with relationship benefits being a proxy for expectations of future benefits. The main purpose to identify the factors influencing customer to make repeat purchase behaviors, to identify relationship between attribute and repeat purchase behavior, to identify relationship between benefits and repeat purchase behavior, to identify relationship between motivational value and repeat purchase behavior, and to identify relationship between brand loyalty and repeat purchase behavior. This research is conducted by using random sampling. The sampling size would be 38 respondents and all of the questions had been answered. It has been taken conveniently at Digicity (M) Sdn. Bhd., Perinqqit, Malacca. As a conclusion on this research all objectives have successfully been made. Another, some recommendation has been suggested in order to enhance and improve organization performance regarding to repeat purchased behavior Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21501/1/PPb_NURASYIKIN%20SHAARI%20M%20BM%2009_5.pdf Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Shaari, Nurasyikin
A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
description The decision by customers to re-purchase from the same service provider depends on their past experiences. Customers' repurchase intent depends on the value obtained in their previous transactions such as appropriate performance criteria (benefits), competition, and cost considerations. Future purchase intentions also have a relationship with customer satisfaction overall, customers evaluate future purchase intentions based on the value obtained from previous episodes/contacts, with relationship benefits being a proxy for expectations of future benefits. The main purpose to identify the factors influencing customer to make repeat purchase behaviors, to identify relationship between attribute and repeat purchase behavior, to identify relationship between benefits and repeat purchase behavior, to identify relationship between motivational value and repeat purchase behavior, and to identify relationship between brand loyalty and repeat purchase behavior. This research is conducted by using random sampling. The sampling size would be 38 respondents and all of the questions had been answered. It has been taken conveniently at Digicity (M) Sdn. Bhd., Perinqqit, Malacca. As a conclusion on this research all objectives have successfully been made. Another, some recommendation has been suggested in order to enhance and improve organization performance regarding to repeat purchased behavior
format Student Project
author Shaari, Nurasyikin
author_facet Shaari, Nurasyikin
author_sort Shaari, Nurasyikin
title A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
title_short A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
title_full A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
title_fullStr A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
title_full_unstemmed A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
title_sort study on factors contributed towards repeat purchase behavior / nurasyikin shaari
publisher Faculty of Business and Management
publishDate 2009
url http://ir.uitm.edu.my/id/eprint/21501/1/PPb_NURASYIKIN%20SHAARI%20M%20BM%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/21501/
_version_ 1685649476785537024
score 13.211869

Similar Items