Cover Image

Factors influencing purchase intention towards tablet among young adult in W.P Labuan / Norain Johari

The purpose of this project paper is to study the factors influencing purchase intention towards tablet among young adult in W.P.Labuan. The researcher is focusing on the brand equity elements which are brand loyalty, brand awareness, brand association and perceived quality. Quantitative data collec...

Full description

Saved in:
Bibliographic Details
Main Author: Johari, Norain
Format: Student Project
Language:English
Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2015
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/26991/1/PP_NORAIN%20BINTI%20JOHARI%20BM%20S%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/26991/
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://ir.uitm.edu.my/id/eprint/26991/1/PP_NORAIN%20BINTI%20JOHARI%20BM%20S%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/26991/

Similar Items