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A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari

The decision by customers to re-purchase from the same service provider depends on their past experiences. Customers' repurchase intent depends on the value obtained in their previous transactions such as appropriate performance criteria (benefits), competition, and cost considerations. Future...

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Bibliographic Details
Main Author: Shaari, Nurasyikin
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/21501/1/PPb_NURASYIKIN%20SHAARI%20M%20BM%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/21501/
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http://ir.uitm.edu.my/id/eprint/21501/1/PPb_NURASYIKIN%20SHAARI%20M%20BM%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/21501/

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