The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin
Store brands have an important role in retail strategy due to their increasingly important strategic role for retailers. Therefore, understanding the store brand buyer behavior is a critical issue for marketers and researchers alike. Intensive competition, fast technological innovation is the ret...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19012/2/19012.pdf https://ir.uitm.edu.my/id/eprint/19012/ |
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