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The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin

Store brands have an important role in retail strategy due to their increasingly important strategic role for retailers. Therefore, understanding the store brand buyer behavior is a critical issue for marketers and researchers alike. Intensive competition, fast technological innovation is the ret...

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Main Author: Mohd Khairuddin, Emylia
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Online Access:https://ir.uitm.edu.my/id/eprint/19012/2/19012.pdf
https://ir.uitm.edu.my/id/eprint/19012/
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spelling my.uitm.ir.190122023-07-26T03:50:01Z https://ir.uitm.edu.my/id/eprint/19012/ The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin Mohd Khairuddin, Emylia Store brands have an important role in retail strategy due to their increasingly important strategic role for retailers. Therefore, understanding the store brand buyer behavior is a critical issue for marketers and researchers alike. Intensive competition, fast technological innovation is the retail industry has had a considerable impact on the management of the retail industry in developing and executing new competitive marketing strategies. One of the most commonly implemented marketing strategies of retailers has been the introduction of their own retail (private label or store) brands. "Store brands" or "private ;Iabel" refer to merchandise that carry wholesaler's or retailer's own brand name or a brand name created exclusively for that particular wholesaler or retailer. In this study, store brand products are defined as the "... products owned and branded by the organizations whose primary objective is distribution rather than production (Schutte 1969). Faculty of Business and Management 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19012/2/19012.pdf The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin. (2008) [Student Project] <http://terminalib.uitm.edu.my/19012.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Store brands have an important role in retail strategy due to their increasingly important strategic role for retailers. Therefore, understanding the store brand buyer behavior is a critical issue for marketers and researchers alike. Intensive competition, fast technological innovation is the retail industry has had a considerable impact on the management of the retail industry in developing and executing new competitive marketing strategies. One of the most commonly implemented marketing strategies of retailers has been the introduction of their own retail (private label or store) brands. "Store brands" or "private ;Iabel" refer to merchandise that carry wholesaler's or retailer's own brand name or a brand name created exclusively for that particular wholesaler or retailer. In this study, store brand products are defined as the "... products owned and branded by the organizations whose primary objective is distribution rather than production (Schutte 1969).
format Student Project
author Mohd Khairuddin, Emylia
spellingShingle Mohd Khairuddin, Emylia
The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin
author_facet Mohd Khairuddin, Emylia
author_sort Mohd Khairuddin, Emylia
title The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin
title_short The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin
title_full The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin
title_fullStr The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin
title_full_unstemmed The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin
title_sort effectiveness of store brand products towards customers at carrefour sri petaling in year 2008 / emylia mohd khairuddin
publisher Faculty of Business and Management
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/19012/2/19012.pdf
https://ir.uitm.edu.my/id/eprint/19012/
_version_ 1772815486733516800
score 13.239859

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