The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin
Store brands have an important role in retail strategy due to their increasingly important strategic role for retailers. Therefore, understanding the store brand buyer behavior is a critical issue for marketers and researchers alike. Intensive competition, fast technological innovation is the ret...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2008
|
| Online Access: | https://ir.uitm.edu.my/id/eprint/19012/2/19012.pdf https://ir.uitm.edu.my/id/eprint/19012/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|