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Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar

As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. Thi...

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Main Author: Jaafar, Zuratulraha
Format: Thesis
Language:English
Published: 2013
Online Access:http://ir.uitm.edu.my/id/eprint/17731/2/TM_ZURATULRAHA%20JAAFAR%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17731/
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id my.uitm.ir.17731
record_format eprints
spelling my.uitm.ir.177312019-02-18T01:40:18Z http://ir.uitm.edu.my/id/eprint/17731/ Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar Jaafar, Zuratulraha As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. This study conducted to identify the important attributes of perceives quality (food quality, service quality and atmospheric quality) in the steamboat buffet restaurant industry from the customer’s perspective. Correlation analysis revealed that there is a relatively strong significant linear relationship between perception perspective of customer and the elasticity for a restaurant’s attributes is positive and direct, and the current results as well support this assumption. Results also indicated that food quality attributes stands tall as the main dimension that customer perceived in visiting steamboat buffet restaurant, followed by the second attributes which is atmospheric quality. This study should have a significant impact on the restaurant industry, especially steamboat buffet sector as it identifies the scope of differential returns on investment on various restaurant attributes and its attributes. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17731/2/TM_ZURATULRAHA%20JAAFAR%20HM%2013_5.pdf Jaafar, Zuratulraha (2013) Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar. Masters thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description As the steamboat buffet restaurant industry grows in popularity, it has become increasingly competitive. In such an environment, marketers are understandably concerned about how to maintain or increase market share through better restaurant perceive quality and effective segmentation strategies. This study conducted to identify the important attributes of perceives quality (food quality, service quality and atmospheric quality) in the steamboat buffet restaurant industry from the customer’s perspective. Correlation analysis revealed that there is a relatively strong significant linear relationship between perception perspective of customer and the elasticity for a restaurant’s attributes is positive and direct, and the current results as well support this assumption. Results also indicated that food quality attributes stands tall as the main dimension that customer perceived in visiting steamboat buffet restaurant, followed by the second attributes which is atmospheric quality. This study should have a significant impact on the restaurant industry, especially steamboat buffet sector as it identifies the scope of differential returns on investment on various restaurant attributes and its attributes.
format Thesis
author Jaafar, Zuratulraha
spellingShingle Jaafar, Zuratulraha
Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
author_facet Jaafar, Zuratulraha
author_sort Jaafar, Zuratulraha
title Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_short Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_full Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_fullStr Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_full_unstemmed Steamboat buffet restaurant quality attributes and customer satisfaction / Zuratulraha Jaafar
title_sort steamboat buffet restaurant quality attributes and customer satisfaction / zuratulraha jaafar
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/17731/2/TM_ZURATULRAHA%20JAAFAR%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17731/
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score 13.211869

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