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Exploring factors influencing purchase intention on semi-prepared food among Malaysia consumers/ Hairunnisa Mohamad Ibrahim, Azuralisda Mohd Ghazali and Zuratulraha Jaafar

The purpose of this study is to discover Malaysian millennial consumer attitudes in the direction of semi-prepared food and their purchase objective. The objective set for this research was conducted with the following objectives respectively getting an insight into the semi- prepared food market in...

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Bibliographic Details
Main Authors: Mohamad Ibrahim, Hairunnisa, Mohd Ghazali, Azuralisda, Jaafar, Zuratulraha
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Purchasing. Selling. Sales personnel. Sales executives
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:https://ir.uitm.edu.my/id/eprint/67558/1/67558.pdf
https://ir.uitm.edu.my/id/eprint/67558/
https://www.jthca.org/
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Internet

https://ir.uitm.edu.my/id/eprint/67558/1/67558.pdf
https://ir.uitm.edu.my/id/eprint/67558/
https://www.jthca.org/

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