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Modelling predictors of attitude and behavioural intention for halal skin care products / Azreen Jihan Che Mohd Hashim

Studies and interest on human behaviour in relation to halal industry have been increasing over the recent years. Drawing upon a social psychology theory, Theory Planned Behaviour (TPB) developed and congruity theory were employed as theoretical foundation for developing the present conceptual model...

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書目詳細資料
主要作者:	Che Mohd Hashim, Azreen Jihan
格式:	Thesis
語言:	English
出版:	2016
主題:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
在線閱讀:	https://ir.uitm.edu.my/id/eprint/110771/1/110771.pdf https://ir.uitm.edu.my/id/eprint/110771/
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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