Modelling predictors of attitude and behavioural intention for halal skin care products / Azreen Jihan Che Mohd Hashim
Studies and interest on human behaviour in relation to halal industry have been increasing over the recent years. Drawing upon a social psychology theory, Theory Planned Behaviour (TPB) developed and congruity theory were employed as theoretical foundation for developing the present conceptual model...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/110771/1/110771.pdf https://ir.uitm.edu.my/id/eprint/110771/ |
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