Predicting customer purchase monetary with advertising / Hui-Hsin Huang
This paper constructs a stochastic model to describe customer’s online shopping spending and e-commerce effects. This paper focuses on the reflection of advertising effect which can directly predict customer spending. It assumes that customer purchase monetary can be composed by adverting volumes an...
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management ; UiTM Press
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/107865/1/107865.pdf https://ir.uitm.edu.my/id/eprint/107865/ https://journal.uitm.edu.my/ojs/index.php/JIBE/index |
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