The relative effectiveness of web advertisement (tested in the Malaysian context)
Internet advertising is rapidly emerging as a key strategic tool for generating traffic and stimulating trial at consumer-oriented WebSites. The unpredictability and the lack of measurability and target ability and the creative limitations of Internet advertising cause advertisers to face considerab...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2000
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/77884/1/T%20GSM%202000%207%20%281900118348%29%20UPM%20IR.pdf http://psasir.upm.edu.my/id/eprint/77884/ |
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