False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman
Advertising is one of the main contributors to the rising number of online shoppers worldwide. In the current digital era, digital advertising has emerged as a crucial means of marketing, with a notable global trend in this direction. Amidst the rapid growth of digital advertising, a critical issue...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Selangor
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/107931/1/107931.pdf https://ir.uitm.edu.my/id/eprint/107931/ https://journal.uitm.edu.my/ojs/index.php/JEEIR |
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