Staff View: A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang

A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang

Rice has remained the staple food in the daily meals of Malaysian household. Every year Malaysians consume 1.8 million metric tons of rice on average. Warr.et al (2008) reported that national requirement for rice has declined around 15% from 1995 to 2005 in Malaysia despite of the increase in popula...

Full description

Saved in:

Bibliographic Details
Main Author:	Dundang, Murneh
Format:	Student Project
Language:	English
Published:	2015
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/103719/1/103719.pdf https://ir.uitm.edu.my/id/eprint/103719/
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.uitm.ir.103719
record_format	eprints
spelling	my.uitm.ir.1037192024-09-29T07:07:57Z https://ir.uitm.edu.my/id/eprint/103719/ A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang Dundang, Murneh Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Rice has remained the staple food in the daily meals of Malaysian household. Every year Malaysians consume 1.8 million metric tons of rice on average. Warr.et al (2008) reported that national requirement for rice has declined around 15% from 1995 to 2005 in Malaysia despite of the increase in population growth. Global food crisis from year 2007-2008 also has triggered the declined. Now, many Malaysians opted for other substitutes like wheat and bread due to urbanization and rising of income (Norimah et al., 2008). Similarly, consumption of rice also has continually decreased in some developing countries like Korea over the past few decades as the national diet has become more westernized (Keunmin 2004). Although the consumption of rice is declining, rice is still the most preferred food and important meal in Malaysian's menu. Most Malaysians prefer to take local rice due to their cultural eating habits (Wong, 2004). To fully meet the rice requirement of the country, BERNAS imports about 30% to 40% of Malaysia's domestic rice demand annually. To protect the local rice farmers, BERNAS 'import volume merely covers the shortfalls of demand after ensuring the local rice production finds its way to the market. BERNAS also imports special rice varieties that cannot be produced locally like basmati and fragrant rice to cater to the various types of culinary tastes of our multi-racial society. Both local and imported rice procured by BERNAS are distributed to licensed wholesalers. Rice is also distributed to consumers and other end users through its subsidiary companies. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/103719/1/103719.pdf A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang. (2015) [Student Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Dundang, Murneh A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang
description	Rice has remained the staple food in the daily meals of Malaysian household. Every year Malaysians consume 1.8 million metric tons of rice on average. Warr.et al (2008) reported that national requirement for rice has declined around 15% from 1995 to 2005 in Malaysia despite of the increase in population growth. Global food crisis from year 2007-2008 also has triggered the declined. Now, many Malaysians opted for other substitutes like wheat and bread due to urbanization and rising of income (Norimah et al., 2008). Similarly, consumption of rice also has continually decreased in some developing countries like Korea over the past few decades as the national diet has become more westernized (Keunmin 2004). Although the consumption of rice is declining, rice is still the most preferred food and important meal in Malaysian's menu. Most Malaysians prefer to take local rice due to their cultural eating habits (Wong, 2004). To fully meet the rice requirement of the country, BERNAS imports about 30% to 40% of Malaysia's domestic rice demand annually. To protect the local rice farmers, BERNAS 'import volume merely covers the shortfalls of demand after ensuring the local rice production finds its way to the market. BERNAS also imports special rice varieties that cannot be produced locally like basmati and fragrant rice to cater to the various types of culinary tastes of our multi-racial society. Both local and imported rice procured by BERNAS are distributed to licensed wholesalers. Rice is also distributed to consumers and other end users through its subsidiary companies.
format	Student Project
author	Dundang, Murneh
author_facet	Dundang, Murneh
author_sort	Dundang, Murneh
title	A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang
title_short	A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang
title_full	A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang
title_fullStr	A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang
title_full_unstemmed	A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang
title_sort	study on factors that influence consumer's purchasing behavior for sazarice's rice in kota kinabalu / murneh dundang
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/103719/1/103719.pdf https://ir.uitm.edu.my/id/eprint/103719/
_version_	1811598321992597504
score	13.211869

A study on factors that influence consumer's purchasing behavior for Sazarice's rice in Kota Kinabalu / Murneh Dundang

Similar Items