The impact of celebrity endorsement towards metrosexual men buying behaviour for facial skincare products in Kuala Lumpur, Malaysia / Syamil Izzan Alfansu
Since recent years celebrities are being contracted increasingly by companies in order to endorse their products and brand (Kamins & Gupta, 1994). The fact is that celebrities endorsers have become an important feature of modem marketing, which is present everywhere (McCracken, 1989). In this st...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100356/1/100356.pdf https://ir.uitm.edu.my/id/eprint/100356/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|