The impact of celebrity endorsement on the consumer buying behavior towards cosmetic products / Genevieve Vivi Stoni
The cosmetic industry in Malaysia is facing increasingly competitive challenges as with other industries around the world. The study investigated the relationship of celebrity endorsement on the consumer buying behaviour towards cosmetic products. The main objective of this study is actually to iden...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/72953/1/72953.pdf https://ir.uitm.edu.my/id/eprint/72953/ |
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