The impact of celebrity endorsement towards metrosexual men buying behaviour for facial skincare products in Kuala Lumpur, Malaysia / Syamil Izzan Alfansu
Since recent years celebrities are being contracted increasingly by companies in order to endorse their products and brand (Kamins & Gupta, 1994). The fact is that celebrities endorsers have become an important feature of modem marketing, which is present everywhere (McCracken, 1989). In this st...
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| Format: | Student Project |
| Language: | English |
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2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/100356/1/100356.pdf https://ir.uitm.edu.my/id/eprint/100356/ |
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