Staff View: Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action

Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action

Past researches have demonstrated the effectiveness of theory of reasoned action (TRA) model to predict consumers’ purchase intention. However, many researches scarcely use a psychosocial perspective to predict consumers’ purchase intention. Hence, this study extends existing research by incorporati...

Full description

Saved in:

Bibliographic Details
Main Authors:	Ong, Derek Lai Teik , Ong, Victor Ching Poh , Ho, Ooi Tim , Liew, Chiu Limn , Liew, Wei Chyi *
Format:	Article
Published:	World Business Institute, Australia 2014
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/271/ http://www.jbprpapers.com/
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.sunway.eprints.271
record_format	eprints
spelling	my.sunway.eprints.2712020-10-12T07:06:33Z http://eprints.sunway.edu.my/271/ Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action Ong, Derek Lai Teik * Ong, Victor Ching Poh * Ho, Ooi Tim * Liew, Chiu Limn * Liew, Wei Chyi * HF Commerce Past researches have demonstrated the effectiveness of theory of reasoned action (TRA) model to predict consumers’ purchase intention. However, many researches scarcely use a psychosocial perspective to predict consumers’ purchase intention. Hence, this study extends existing research by incorporating personal moral norms to gain a better understanding of consumers’ purchase intention for ‘socially responsible’ products in the Malaysian marketplace. Results from 178 respondents indicated that attitudes towards behavior, subjective and personal norms influence consumers’ purchase intention. It is found that personal norms also partially mediate between subjective norm and purchase intention. From the findings, it is recommended that companies (and even the government) encourage socially responsible purchasing through holding more public activities, creating social expectations, better disclosures of corporate social responsibility and providing education regarding socially responsible purchasing. Personal engagement of customers should also be considered to encourage better customer relationship when their views are taken into product development and campaigns. World Business Institute, Australia 2014-07 Article PeerReviewed Ong, Derek Lai Teik * and Ong, Victor Ching Poh * and Ho, Ooi Tim * and Liew, Chiu Limn * and Liew, Wei Chyi * (2014) Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action. Journal of Business and Policy Research, 9 (1). pp. 207-218. ISSN 1449-387X (Print); 1838-3742 (Online) http://www.jbprpapers.com/
institution	Sunway University
building	Sunway Campus Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Sunway University
content_source	Sunway Institutional Repository
url_provider	http://eprints.sunway.edu.my/
topic	HF Commerce
spellingShingle	HF Commerce Ong, Derek Lai Teik * Ong, Victor Ching Poh * Ho, Ooi Tim * Liew, Chiu Limn * Liew, Wei Chyi * Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action
description	Past researches have demonstrated the effectiveness of theory of reasoned action (TRA) model to predict consumers’ purchase intention. However, many researches scarcely use a psychosocial perspective to predict consumers’ purchase intention. Hence, this study extends existing research by incorporating personal moral norms to gain a better understanding of consumers’ purchase intention for ‘socially responsible’ products in the Malaysian marketplace. Results from 178 respondents indicated that attitudes towards behavior, subjective and personal norms influence consumers’ purchase intention. It is found that personal norms also partially mediate between subjective norm and purchase intention. From the findings, it is recommended that companies (and even the government) encourage socially responsible purchasing through holding more public activities, creating social expectations, better disclosures of corporate social responsibility and providing education regarding socially responsible purchasing. Personal engagement of customers should also be considered to encourage better customer relationship when their views are taken into product development and campaigns.
format	Article
author	Ong, Derek Lai Teik * Ong, Victor Ching Poh * Ho, Ooi Tim * Liew, Chiu Limn * Liew, Wei Chyi *
author_facet	Ong, Derek Lai Teik * Ong, Victor Ching Poh * Ho, Ooi Tim * Liew, Chiu Limn * Liew, Wei Chyi *
author_sort	Ong, Derek Lai Teik *
title	Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action
title_short	Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action
title_full	Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action
title_fullStr	Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action
title_full_unstemmed	Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action
title_sort	understanding consumers' intention in socially responsible purchasing in malaysia using the theory of reasoned action
publisher	World Business Institute, Australia
publishDate	2014
url	http://eprints.sunway.edu.my/271/ http://www.jbprpapers.com/
_version_	1683233332986380288
score	13.211869

Understanding consumers' intention in socially responsible purchasing in Malaysia using the theory of reasoned action

Similar Items