Determinants of customer-based brand equity: evidence from CIMB

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Bibliographic Details
Main Authors:	Nezakati, Hossein *, Azmir, Osman, Mazuki, Abdullah @ Muhammad, Mimi, Liana Abu, Asgari, Omid
Format:	Book Section
Published:	McGraw Hill Education 2012
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/2070/ https://www.academia.edu/3613576/Determinants_of_Customer_Brand_Based_Equity_Evidence_form_CIMB_pp163_170
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