Determinants of customer-based brand equity: evidence from CIMB
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| Main Authors: | , , , , |
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| Format: | Book Section |
| Published: |
McGraw Hill Education
2012
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2070/ https://www.academia.edu/3613576/Determinants_of_Customer_Brand_Based_Equity_Evidence_form_CIMB_pp163_170 |
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